CUJO provides the power of enterprise security solutions in a simple and elegant device. I helped CUJO shape their brand and user experience.
My role
User research, prototyping, UI design
Built a maintained a design system
Art direction and brand design
Results
Increase of app's MAUs and retention rate
Decreased design to dev handoff time
Improved CUJO.com conversion rate
For an ordinary person, anything related to cyber security seems abstract and cryptic.
The truth is that most people simply do not care enough about their online safety to pay for extra device, unless it's simple, delightful and does not require an extra effort to maintain. Simplicity and humanity were the key tenets to inform everything from the device itself, to the user experience of the app.
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